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Over the past few months, I've done my fair share of reading regarding how to promote my shop and make it more visible on etsy. The overwhelming advice is to make beautiful photos, which, of course, means that the subject must be pretty good (at least), and that the lighting must be great and the composition noteworthy. I don't want to toot my own horn too much, but I do think that my photos have improve drastically since I opened shop in mid-March.
A significant improvement came when I constructed a "light box" from a few pieces of cardboard and some white paper. I cut a hole in one of the cardboard pieces and inserted a piece of vellum (lots of paper lying around--read previous post!) to use as a light filter. The effects were amazing--dark shadows were eliminated and the light allowed me to focus in better and show more of the details of my work.
But lately, since we've been enjoying some excellent sunny, summery weather, I've taken several shots outside, especially ones in which I model pieces. The light box works well, but it is incredible how much more appealing (in my opinion) the natural light photos are. Here's one of me in the jezebel necklace this morning! With these results (at least for now), my back yard is my new light box!